Len Grant considers the most effective way to develop your photographic business
New year. New start. It's the time when we all lift our heads up from our day-to-day responsibilities and try and see into the future. Where do we want to be and how are we going to get there?
For professional photographers, I guess, getting some new clients will be one of the new year resolutions. And this year that's going to be tougher than ever. Business development isn't everyone's favourite pastime but, if you're going to make it through this downturn, it has to be near the top of the to-do list.