Artists are often modest people and blowing their own trumpet doesn't always come easily, but fortunately the opportunities available are increasing every day with a range of new ways to reach clients.
Networking is an invaluable tool in this and the impact that word of mouth and opinion formers can have is important to consider when trying to get ahead. This one-day session looks at the ways in which photographers, artists and makers can promote themselves and their work throughout marketing and networking.
The workshop covers:
• Planning and developing your brand;
• Your marketing toolkit - portfolio, print, website, social media and more;
• Directories, advertising and SEO - making sure people can find you;
• Physical and social networking - meeting the people who can help;
• Shameless self-promotion and pitching - how to come across confidently and effectively.
The following speakers have been announced: Paul Herrmann (Redeye), Ben Hui (MD of Language & Founder of CING), BAFTA Award winning film maker Janey de Nordwall (Silverfilms), Victoria Turnbull (Operations Manager at the award-winning arts charity NOISEfestival.com), Gareth Langley (www.stardotstar.com) and James Boardwell (Folksy).
Timetable
10.30 Arrival & Networking
10.45 Paul Herrmann (Redeye) General introduction to marketing
11.45 Ben Hui (Cing) Physical and social networking and collaborating
12.30 Lunch Break
13.30 Gareth Langley (Stardotstar) Personal branding and web design.
14.15 Janey de Nordwall (Six Dinners Later and Silverfilms) in conversation with Vic Turnbull (Noisefestival.com) Market yourself and your talents – the maverick way
15.15 Break & networking
15.45 James Boardwell (Folksy) The use of social media to generate traffic and sales
16.30 Paul Herrmann, summary and Q&A. Panel: Benny Hui, Gareth Langley, Janey de Nordwall and James Boardwell
Cost: £40 standard, £30 concession, £20 Redeye member. Click the link at the foot of the page to buy tickets.
Concession tickets are available to students, and the unwaged. Please bring evidence of your concession status to the event.
If you want to buy a Redeye member ticket, please join first and log in with your details.
This workshop is delivered in partnership with Manchester Craft and Design Centre, Castlefield Gallery and NOISEfestival.com.
Please note that we normally print a list of attendees for everyone's convenience. If you would prefer not to be on that list, please contact us at the time of booking.
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More about the full workshop programme:
Redeye’s career development workshops provide essential, cutting edge information on building your photographic and artistic career and business. They run from Oct 2012 to Feb 2013.
All Sessions take place at Instituto Cervantes, 326/330 Deansgate, Campfield Avenue Arcade, Manchester, M3 4FN, UK.
The workshops are aimed at any artist or photographer who is considering, or has recently started, working professionally, selling their work, collaborating with others, or who wants their work to be seen more widely and taken more seriously. They look in detail at the key business and professional requirements of practitioners. Led by a range of experts from the world of photography, the arts and creative industries, this series fills the knowledge gaps to make sure you are given the very best information and guidance to support your creative careers.
You can buy tickets for any or all of them; a ticket for the complete series offers a saving over buying separate tickets. Click here for more details.